Croatia has blossomed into a top European tourist destination, and for good reason. This Balkan nation boasts a stunning Adriatic coastline fringed with pristine beaches, charming historic towns perched on dramatic cliffs, and a vibrant culture that pulsates with the rhythm of the Mediterranean. Whether you’re seeking sun-kissed relaxation, cultural immersion, or outdoor adventure, Croatia has something to tantalize every traveler’s taste buds. The even better news of the day is that Croatian tourism is on a sharp rise, following a recent report that revealed a 9% rise in tourism in 2023.
This rise in popularity, coupled with its earlier inclusion in Schengen, is expected to unleash a wave of changes for Croatian tourism in the coming years, transforming it into a more accessible and enticing destination than ever before. As a full Schengen state, it joined a bevy of other European nations that share open borders, fostering seamless travel for millions of potential visitors. Back in the past, tourists from EU countries like Slovenia and Hungary faced border checkpoints upon entering Croatia, a hurdle that often meant longer waits and travel delays. Now, by virtue of Schengen and the launch of ETIAS (European Travel Information and Authorization System) in 2025, these neighboring countries become gateways to Croatia, allowing spontaneous weekend trips and shorter excursions to flourish.
A Sampling of Croatian Tourism
Croatia is a symphony of sun-kissed shores, whispering history, and verdant landscapes, each note inviting you to linger and explore. Also referred to as the jewel of the Adriatic, it shimmers beyond the postcard-perfect facade of sun-drenched beaches and cerulean seas. But what does it specifically have to offer?
Sun-Kissed Coastlines
Dive into the Adriatic’s turquoise embrace, where countless experiences await. Kayak through hidden coves on Hvar, where pine-scented breezes carry secrets on the waves. Sail through the Kornati Islands, a labyrinth of emerald jewels scattered across the sea, their secluded bays promising crystalline escapes. For sun-worshippers, Zlatni Rat beach on Brač stretches like a golden finger into the azure, a siren song for endless tanning sessions.
Echoes of History
Let ancient stones hum their tales. Dubrovnik, a UNESCO jewel, rises from the sea like a timeless melody. Stroll its ramparts, where history whispers in the weathered stone, and soak in the panorama of terracotta rooftops cascading towards the water. In Split, Diocletian’s Palace, once a Roman emperor’s retreat, vibrates with modern life, its ancient arches framing bustling cafes and lively markets.
Nature’s Grand Symphony
Hike through the emerald fugue of Plitvice Lakes National Park, where turquoise jewels cascade down verdant slopes, their symphony orchestrated by gushing waterfalls. In Krka National Park, swim beneath Skradinski Buk, a majestic waterfall that thunders with the power of nature. Venture inland to the Velebit mountains, where jagged peaks pierce the sky and glacial lakes shimmer like hidden treasures.
Cultural Tapestry
Croatia’s soul resonates in its vibrant artistic tapestry. In Zagreb, Art Deco cafes hum with creative energy, their walls showcasing modern masterpieces. Quirky museums, like the Museum of Broken Relationships, offer glimpses into the human heart with a touch of bittersweet humor. Lose yourself in the medieval spectacle of the Dubrovnik Summer Festival, where Shakespeare’s words echo through the ancient city walls.
Epicurean Delights
Savor the rich flavors that dance on Croatia’s palate. Freshly caught seafood, plucked straight from the Adriatic, melts on your tongue, a salty serenade of the sea. Pag cheese, sharp and tangy, is a savory counterpoint, while succulent peka, slow-cooked in wood-fired ovens, fills the air with the smoky melody of tradition. Raise a glass of crisp Pelješac Peninsula wine, the sun-drenched grapes singing in every sip.
Festival Crescendo
Let loose in the joyous finale of Croatia’s spirit. Dance the night away at Outlook Festival, where electronic beats pulsate beneath the starry sky. Cheer on skilled jousters at the Sinjska Alka, a centuries-old equestrian competition that’s a heart-pounding crescendo of tradition. In every village, local wine festivals offer a warm embrace, where laughter mingles with the clinking of glasses and the scent of roasted lamb.
Beyond the Beaten Path
Croatia’s magic lies in its hidden corners. Explore medieval Motovun, perched atop a hill like a forgotten dream. Hike through the Paklenica National Park, where karst rock formations rise like sentinels. Kayak through the flooded canyons of Telašćica Nature Park, a haven for rare birds and marine life.
A Mosaic of Experiences
Croatia isn’t just a vacation; it’s a vibrant mosaic of experiences waiting to be discovered. Dive into its turquoise waters, climb ancient ramparts, and savor the symphony of flavors. Get lost in bustling markets, let local festivals fill your soul with joy, and discover hidden gems that whisper forgotten stories. Let Croatia paint its vibrant hues on your memory, a masterpiece you’ll carry long after you leave.
Schengen Winds: A Breath of Fresh Air
Croatia’s Schengen membership has effectively addressed a number of traditional obstacles that have made travel to Croatia more than a tad challenging. Visa-free travel for citizens of over 60 countries, including the United Kingdom, United States and Canada, opens the door to a vast new pool of potential tourists. Gone are the days of navigating complex visa applications and lengthy queues at border crossings. Now, spontaneous getaways and extended explorations are a breeze, making Croatia a more attractive proposition for diverse traveler demographics.
That said, here are a few things that you need to consider now that Croatia has become a full Schengen state.
The New Entry Ticket
Forget visas, but remember ETIAS (European Travel Information and Authorization System). This electronic authorization, mandatory for non-EU visitors from visa-exempt countries, is your ticket to unlocking Schengen borders. Apply online before your trip, answer a few security-related questions, and wait for approval. It’s a simple process, but remember, a rejected application can derail your plans, so be accurate and prepared.
Border-less Doesn’t Mean Free-for-All
While some border checks are gone, remember, Schengen uniformity doesn’t equate to complete freedom. Immigration officers within any Schengen nation can still refuse entry if they suspect non-compliance with entry requirements (like providing sufficient funds for your stay) or potential security threats. Pack your essential documents, plan your itinerary, and ensure your trip aligns with Schengen regulations to avoid hiccups.
Staying Put or Island Hopping?
Schengen allows seamless movement between member states, but your visa limitations still apply. If you’re visiting Croatia from a visa-exempt country, your initial 90-day Schengen allowance remains valid across the entire zone. Island hopping in Croatia won’t require additional approvals, but venturing beyond to Slovenia or Italy within those 90 days will need careful planning to stay within visa bounds.
Enhanced Security Checks
Schengen also means standardized security measures throughout the zone. Expect stricter airport controls, with thorough baggage checks and increased vigilance. Familiarize yourself with permitted luggage allowances and prohibited items to avoid unnecessary delays.
Conclusion
The inclusion of Croatia in the Schengen zone absolutely spells good news for travellers from the UK. With a stronger and more connected Schengen, we can expect the travel sector to be more robust as 2025 arrives. Now that we’re seeing an upward trend in tourist arrivals in Croatia, we can expect it to reach its full potential as a travel destination.
Remember, embracing these changes ensures a smooth and enjoyable Croatian adventure. With a little preparation and awareness, you can navigate the new Schengen seas with ease and unlock the magic of Croatia’s sun-kissed shores, ancient cities, and crystal-clear waters.