Recently, the European Travel Agents’ and Tour Operators’ Association (ECTAA) and the Ministry of Tourism of Bulgaria have made the news. A press release dated January 9, 2024, details that Bulgaria has been named as a preferred destination by the ECTAA. This means that one of the most important tourism authorities in Europe is set to aggressively promote the country to about 80.000 European travel professionals.
This development comes as a testament to Bulgaria being a prime travel destination. In fact, the World Travel and Tourism Council is looking at Bulgaria’s potential to become a top destination. The WTTC even underscored the likelihood that 10% of the nation’s economy will come from tourism by 2033.
A Pivotal Moment for Bulgarian Tourism
For 2024, a significant event is slated to take place. The ECTAA is planning a general meeting in Sofia, Bulgaria in October. This prestigious gathering will bring together leaders, decision-makers, and industry experts from across Europe. This creates an ideal platform to showcase Bulgaria’s tourism potential and strategize for mutually beneficial growth.
The meeting will be a unique opportunity for Bulgaria to:
Showcase its diverse tourism offerings
From its stunning beaches and mountains to its rich cultural heritage and historical sites, Bulgaria has something to offer every type of traveler. The ECTAA meeting will provide a platform to showcase these offerings to a captive audience of travel professionals.
Network with key industry players
The meeting will be attended by representatives from some of the most influential travel companies in Europe. This will provide Bulgarian tourism businesses with the opportunity to network with potential partners and build relationships that could lead to new business opportunities.
Shape the future of European tourism
The ECTAA meeting will be a forum for discussing the latest trends and challenges facing the European tourism industry. By participating in these discussions, Bulgaria can help to shape the future of the industry. This ensures that it remains a major source of economic growth.
The ECTAA general meeting in Sofia is a golden opportunity for Bulgaria to solidify its position as a leading tourist destination in Europe. By making the most of this opportunity, Bulgaria can guarantee that its tourism industry continues to thrive in the years to come.
A History of Bulgaria: From Thracian Roots to Modern Nation
Bulgaria, nestled in the heart of the Balkan Peninsula, boasts a rich and captivating history spanning millennia. Its lands have witnessed the rise and fall of empires, the clash of cultures, and the indomitable spirit of a people who have carved their own unique path through time.
Early Inhabitants: Thracians and the Arrival of the Bulgars
The story of Bulgaria begins with the Thracians, a civilization that flourished in the region from around 1200 BCE to the 1st century CE. Renowned for their skilled metalwork, vibrant art, and elaborate burial rituals, the Thracians left behind a lasting legacy that continues to fascinate archaeologists and historians today.
Around the 7th century CE, a new wave of people, the Bulgars, arrived from the Eurasian steppes. Led by Khan Asparuh, they established the First Bulgarian Empire, a formidable power that dominated the region for over two centuries. This period saw the flourishing of Bulgarian culture. The development of the Glagolitic and Cyrillic scripts laid the foundation for the literary heritage of the Slavic world.
The Golden Age: Power and Cultural Brilliance
The reign of Tsar Simeon I (893-927 CE) marked the golden age of the First Bulgarian Empire. A skilled diplomat and military strategist, Simeon expanded the empire’s borders. This ushered in an era of cultural and intellectual achievements. Preslav, the empire’s capital, became a renowned center of learning, boasting a renowned scriptorium and attracting scholars from across Europe.
Byzantine Rule and the Second Bulgarian Empire
Despite its initial successes, the First Bulgarian Empire succumbed to internal conflicts and external pressures in the 11th century. The Byzantines conquered the empire and incorporated it into their domain. However, the Bulgarian spirit remained unbroken. In 1185, a successful uprising led by the Asen brothers established the Second Bulgarian Empire.
This new era saw another flourishing of Bulgarian culture, with the construction of magnificent churches and monasteries like the Rila Monastery, a UNESCO World Heritage Site. Trade flourished, and Bulgarian merchants established themselves as key players in the lucrative trade routes linking Europe and Asia.
Ottoman Rule and the Struggles for Independence
The Ottoman conquest of the Balkans in the 14th century marked the beginning of nearly five centuries of Ottoman rule for Bulgaria. This period was marked by hardship and oppression, but the Bulgarian people never lost their desire for freedom. The spirit of resistance burned brightly, culminating in a series of uprisings throughout the 19th century.
Finally, in 1878, following the Russo-Turkish War, Bulgaria regained its independence. The newly established Third Bulgarian Empire embarked on a period of modernization and growth, establishing itself as a significant player in the region.
The 20th Century: Turbulent Times and the Emergence of Modern Bulgaria
The 20th century was a tumultuous period for Bulgaria. This was marked by the Balkan Wars, World War I and II, and the communist regime that ruled the country from 1944 to 1989. Despite these challenges, the Bulgarian people persevered. In 1989, they staged a peaceful revolution that ushered in a new era of democracy and freedom.
Since then, Bulgaria has undergone significant political and economic reforms, integrating with the European Union in 2007. Today, the country stands as a vibrant democracy with a thriving economy and a rich cultural heritage.
A Look to the Future
With its historical flair, you can expect Bulgaria to have a rich offering in terms of travel. As Bulgaria embraces the 21st century, it looks to the future with optimism. The country is a popular tourist destination not only because of its history. It is also known for its stunning scenery and delicious cuisine. It is also a hub for innovation and entrepreneurship, attracting businesses and investors from around the world.
More importantly, Bulgaria is slated to officially become a part of the Schengen Zone. This means that travelers from Schengen member states will be able to freely enter and explore Bulgaria without passport checks. This is a significant development for both tourism and economic growth.
Tourism Boom:
Easier travel will likely lead to a surge in tourism numbers, particularly from nearby European countries. This will benefit not only popular coastal resorts but also lesser-known cultural and historical destinations.
Increased tourism expenditure will boost local businesses, create jobs, and contribute to the country’s GDP.
Economic Integration:
Joining the Schengen Zone will facilitate cross-border trade and investment. Businesses will benefit from simplified logistics and reduced administrative burdens.
This could attract more foreign companies to set up operations in Bulgaria. This can further diversify the economy and create new employment opportunities.
Challenges and Opportunities:
Despite the positive outlook, some challenges lie ahead. Bulgaria will need to ensure it has the right security measures in place to comply with Schengen Zone regulations.
Additionally, the country needs to continue investing in infrastructure and tourism services to accommodate the expected influx of visitors.
Conclusion: ETIAS and Bulgaria’s Rise in Popularity
Because of its inclusion in the Schengen Zone, Bulgaria also joins a list of countries requiring ETIAS (European Travel Information and Authorization System) for visa-exempt travelers. This means that visitors from countries outside the Schengen area who previously did not need a visa to visit Bulgaria will now need to apply for an ETIAS before their trip.
The ETIAS is a new authorization system that is being implemented by the European Union to improve security and border management across the Schengen zone. It is similar to the ESTA (Electronic System for Travel Authorization) that is required for travel to the United States.
Who needs an ETIAS?
ETIAS will be required for all visa-exempt travelers from countries outside the Schengen zone, including citizens of the United States, Canada, Australia, New Zealand, and the United Kingdom, as well as citizens of many other countries in Asia, Africa, and Latin America.
How to apply for ETIAS?
The ETIAS application process is expected to be simple and straightforward. Travelers will be able to apply online through the official ETIAS website. The application fee will be €7. The ETIAS will be valid for up to three years or until the applicant’s passport expires, whichever comes first.
When will ETIAS be required?
ETIAS is expected to be launched in 2025.
What are the benefits of ETIAS?
ETIAS is expected to provide several benefits for Bulgaria, including:
Improved security
ETIAS will help to identify potential security risks before they arrive at the border.
More efficient border management
ETIAS will help to streamline the border crossing process for visa-exempt travelers.
Increased tourism revenue
ETIAS is expected to make it easier for travelers from outside the Schengen zone to visit Bulgaria. This could surely boost tourism revenue.
Overall, Bulgaria’s accession to the Schengen Zone represents a major step forward. It opens up exciting possibilities for tourism, economic growth, and regional integration. By harnessing new opportunities and addressing certain challenges, Bulgaria has what it takes to solidify its position as a dynamic and attractive destination in Europe in the years to come.